Pricing is a strong consideration when deciding on where to shop. According to FMI's U.S. Grocery Shopper Trends 2008, 73% of all shoppers say their primary store does a good job in providing low prices. In addition to traditional competitors pricing pressure is coming from diverse channels of distribution through expanded product offerings that are blurring channel differentiation.

Decisions on pricing are more strategic with the use of price optimizing software, determining the impact of item rationalization on volume, and defining the consumer experience by targeting key items that drive perception. Obtaining pricing data from a variety of retailers and channels of distribution that is accurate, timely, and complete is more critical than ever before.

RetailData clients have the flexibility to determine markets, competitors, items, frequency, and the type of pricing that best meets their decision making criteria. Our team of RetailData experts collects and reports data electronically and reviews such data through sophisticated proprietary software to ensure accuracy and completeness for delivery to our clients within 24 hours of audit completion.

Clients can take advantage of a number of analytical offerings that provide perspective on the data collected regarding distribution, pricing, promotion, and exception reporting that turn data into discovery and solutions.

Government agencies and media are more vigilant in tracking, measuring, and reporting variations between what items are tagged at the shelf vs. the price at the register. Findings by the government and RetailData's experience indicate that the vast majority of discrepancies favor the consumer at the shelf with a negative impact not only to margin and but also to consumer confidence and loyalty. Fines from government agencies have exceeded $1.8m to a single retailer assessed by one state! The RetailData solution can be customized to address your unique retail compliance situation to improve profits immediately with real-time data and analysis.

Private label is a very important factor for the retailer, both from a customer loyalty and profit basis. RetailData has developed a method to identify comparable competitive items, allowing our clients to accurately gauge current pricing. The advent of multi-tier private label marketing has created further confusion in making pricing decisions. The RetailData process allows our clients to make pricing decisions quickly and confidently to maintain market and pricing position as to stated corporate strategy.

Retailers and manufacturers strive to better understand their business drivers and develop improved operational and merchandising strategies. Our national field data collectors are equipped to report on marketplace metrics relating to retail compliance, POS execution, and promotional compliance, to name just a few issues. This customized service is ready to help you better understand and respond to factors that impact market, store, and customer shopping experience.

RetailData is the leader in providing businesses with pricing and metrics observed in retail environments. Hidden in the raw content is a world of business critical information. RetailData will convert that same data into meaningful evaluations, leading to valuable insights, trends, and your position in the marketplace.

RetailData is ready to assist in developing answers to the questions that drive your sales and margin:

Distribution Analysis:
How does your item selection differ from the marketplace? By store? By category?

Pricing Position:
How extensively does your competition promote? How deeply? Have these positions changed over time?

Margin and Image Opportunities:
What have you priced above or below the market?

From competitive price checks, RetailData can track trends in the marketplace and present them in a visual format to highlight changes as they happen. "Drill-down" capabilities support the graphics with detail down to the item level.

This is RetailData - changing raw data into information and presenting a more complete picture of your market. The data is available online 48 hours after audit completion, thereby allowing you to take immediate actions to maintain your competitive strategy in the market.

RetailData provides a more complete picture of the marketplace.