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Competitive Retail Price Shops
Pricing is a strong consideration when deciding on where to shop. According to FMI's U.S. Grocery Shopper Trends 2008, 73% of all shoppers say their primary store does a good job in providing low prices. In addition to traditional competitors pricing pressure is coming from diverse channels of distribution through expanded product offerings that are blurring channel differentiation.
Decisions on pricing are more strategic with the use of price optimizing software, determining the impact of item rationalization on volume, and defining the consumer experience by targeting key items that drive perception. Obtaining pricing data from a variety of retailers and channels of distribution that is accurate, timely, and complete is more critical than ever before.
RetailData clients have the flexibility to determine markets, competitors, items, frequency, and the type of pricing that best meets their decision making criteria. Our team of RetailData experts collects and reports data electronically and reviews such data through sophisticated proprietary software to ensure accuracy and completeness for delivery to our clients within 24 hours of audit completion.
Clients can take advantage of a number of analytical offerings that provide perspective on the data collected regarding distribution, pricing, promotion, and exception reporting that turn data into discovery and solutions.